Marketing And Public Relations

When the media wants to talk to someone in your business, now you have an opportunity to establish your business as a pacesetter or expert in area. If it's a 'bad news' story, it's being able to put your side with the picture. In the event a journalist can't speak into the person they want speak to, they'll beging learning another business (perhaps your competitor) where they can talk on the right person or, if it can be your company and it is a 'bad news' story, they'll present one particular side in the argument, having a pointed comment that there 'no comment' from your family. Wised up CEOs are content to talk the media any kind of time time, as well support team are under instructions to pass media calls straight through to them.

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