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Quelle proportion du parcours d'achat a lieu en ligne ?

ordinateur portable

1 mois

Yemen

38070 - Via Zannoni 52

7 vues

ID: 89322

Published 1 il y a un mois by ElanaEarp02

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Via Zannoni 52, 38070, Yemen

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Une analyse des tendances actuelles

Avec la transformation numérique, le parcours d'achat des consommateurs a profondément évolué. Les acheteurs d'aujourd'hui passent de plus en plus de temps sur Internet, que ce soit pour rechercher des produits, comparer les prix, ou męme effectuer leurs achats. Cette évolution soulčve une question importante : quelle proportion du parcours d'achat a lieu en ligne ?

Dans cet article, nous explorerons les différentes étapes du parcours d'achat et analyserons le rôle de l'e-commerce dans ce processus, en mettant en lumičre les tendances actuelles.

1. Le parcours d'achat traditionnel vs le parcours d'achat en ligne
Le parcours d'achat traditionnel a longtemps été composé de plusieurs étapes, allant de la prise de conscience d'un besoin ŕ l'achat en magasin. Traditionnellement, les consommateurs passaient par des étapes physiques : se rendre dans une Boutique En Ligne Pas Cher, essayer un produit, et l'acheter sur place. Read more

Publié le 2024/11/14

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