10 Steps To An Effective Business Year

This PR tactic has so many downsides that the headline might read 'Do Not Cover This Event'. First, the PR agency has labeled this as an international news statement. Really? Says just who? I remember receiving such a statement one afternoon. Later that day, two teenage boys in trench coats and armed to your teeth turned Columbine College in Littleton, CO onto a killing field. What the company touted as the major announcement was completely ignored tomorrow. It's far better to let excellent media decide what is major news and what's not.

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