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It would be a great feeling going through process of an acquisition in that day. E&Y had done the valuation and were explaining information.DSP Merrill Lynch was exercising all the finer points of the M&A.I am not too sure just how many communications professionals have underwent this type of experience. The press conference was scheduled for six reasons.00 pm at the Oberoi Villa. I went to the venue early. The conference hall was bursting at the seams with the media.

Be honest if you do your PR in-house it's patchy at best isn't it? That's because you have other important matters to attend to. Successful PR is about consistency, try to be feeding journalists with stories regularly.

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