Look at more than the budget (although that's an integral part of this selection process). Look at what the agency can take care of. Are they only media relations specialists or do they media training as good? Ideally, you'll want to advance to one place with a full suite of services from press kit writing, If you cherished this write-up and you would like to get far more facts about public relations for celebrities and actors kindly stop by the website. media relations and media training to strategic counsel, website cooperating and business consulting.
Humanize your quotes. For anybody who is giving a discussion or writing a press release, think quotable. Don't come off sounding stiff and formal and rehearsed, though. Think in human terms, and attempt to locate an analogy which will be broadly understood.
Frustration can certainly manifest itself if you hit a brick wall when it appears to marketing and PR knowledge.