Pr Crisis Management - Damage Control Vs Being Proactive

The real power of PR inside its re-use. When you get coverage, just one or two to re-use it wherever you can - add coverage content to your website, brochures, newsletters, proposal documents, emails, letters other people. Be careful not to repeat the content word for word if you have approval from the publication, but summarising the duvet in private words is okay. And don't forget to search for a glossy folder of your coverage inside your office reception - people will choose to flick through it above any magazines or for sale ads.

Public relations is more than simply press releases: Especially the actual digital age! It used to be may potentially write out a blog post and create a few dubs and that you will find that.

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