signage Writing
Maybe you're owner of a retail business or someone just starting a business; one pretty overlooked, important, and least budgeted items is the signage to be your face to men and women. I talk to many small enterprises that think their signage is inconsequential. Nothing could be further from the truth. I remember when I first opened my doors I would ask people how they came to my crate door. Invariably, the answer was they saw the signing in my period. As signs go, it was unassuming but totally obvious. To some, a good sign is often a cheap signage? Beware this kind of thinking. Avoid it like the plague. Anyway, I digress. Back towards the topic.