The real power of PR is placed in its re-use. When obtain coverage, you need to re-use it wherever you can - add coverage content to your website, brochures, newsletters, proposal documents, emails, letters and If you have any questions relating to where and the best ways to make use of public relations for luxury realtors, you could contact us at the webpage. thus. Be careful not to duplicate the content word for word if you have approval from the publication, but summarising the coverage in own personal words is fine. And don't forget to get a glossy folder of your coverage inside your office reception - individuals will choose to flick through it above any magazines or newsprints.
Understand Public realtions. PR is all about reputation. It covers higher than just press and media relations.