In an era of computers, ink jet printers and desktop publishing programs, Frequently amazed to determine store owners that put little effort in to producing quality signage with regards to the stores.
Often bad marketing decisions and wasted money are justified one phrase, "It's good for branding." Branding is not the goal - accredited tool. Posting is to sell more.
People purchase from people they know, like and trust so set about making sure you talk with your regulars. Provide value and integrity. Boost the comfort and be yourself. Do unto others whenever you would carried out unto the individual. This will make huge inroads into initially of your brand.