In the mainstream media, you are reliable. If they consider it on TV or in the newspaper, people believe it. (Funny, If you have virtually any questions relating to wherever and how you can employ PR agency for tech startups, you possibly can contact us on the page. they SAY don't trust the media, on the other hand actions speak louder.) Since web marketing is about relationships and trust (That is your strategy, right?), you can build that relationship with those who are now getting online or who perhaps not even be online for another couple long years. By the time they will buy from you, the relationship has already commenced because possess carried your offline credibility (that's advantage value of media coverage) with them onto the world wide web.