In recent years, Indonesia has emphasized diversifying its tourism offerings, recognizing the potential of its archipelago's rich cultural heritage and natural beauty. Wisata Nusantara, a government-led initiative, aims to revitalize and promote Indonesia's lesser-known destinations, drawing tourists beyond the traditional hotspots like Bali and Jakarta. This case study examines the initiative’s impact, challenges, and future prospects in reshaping Indonesia's tourism landscape.
Background
Indonesia’s tourism industry is a vital part of its economy, oasis99 contributing significantly to GDP and providing millions of jobs. However, the concentration of tourist activities in just a few areas has led to issues like overcrowding and environmental degradation.