This PR tactic has so many downsides that the headline might as well read 'Do Not Cover This Event'. First, the PR agency has labeled this as the significant news headline. Really? Says who? I remember receiving such a statement one time. Later that day, two young men in trench coats and armed on the teeth turned Columbine High school in Littleton, CO perfectly into a killing subject matter. What the company touted as a substantial announcement was completely ignored on tomorrow. It's best to let excellent media decide what is major news and what's not.
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