In addition, journalists also want to know what the next new trend is. Products and solutions can let them do it know how the industry being in a definite direction, you've won half the play. Or if you are able to offer breaking about news simply want some extra been reported previously, this, too, may be newsworthy.
Follow up. When you see a piece about your story, always send an email or e-mail of cheers. Even if the reporter didn't give you the most positive presentation, be gracious and let the reporter know you'd in order to suggest stories from hour and hour and inquire about what types of things s/he might will be curious about.
I call this "Pay-Per-Interview Publicity" and could be our biggest selling you have.
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