You require put your prices moving upward. Unless you are a large established business, it almost impossible to survive in a 'commoditised' latest market. Larger businesses have the buying power as well as the resources to get in a price war and win. A compact business generally cannot compete on price (unless it has a completely new 'game changing' model) so must compete on service or quality, eg speed/attention to detail etc. Discover what your 'perfect client' wants (ask them) and give them it. Offer a service and one premium plan. Price the premium service undoubtedly three times higher in comparison with standard service plan.
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